The Canadian Red Cross is committed to supporting people and communities impacted by the 2024 Alberta Wildfires. We know from experience that support for small businesses and not-for-profit organizations is essential to the recovery of people and communities affected by a disaster. 

The Canadian Red Cross is offering additional assistance to eligible small businesses and not-for-profit organizations, located in Jasper, that were directly impacted by the 2024 Alberta Wildfires. Eligible applicants may apply for up to $7,500 in additional funding to contribute to expenses not covered by insurance or previously funded through other assistance programs. Small businesses and not-for-profits that did not apply to the initial immediate assistance program are also eligible to apply for this additional support.  
 
Please note that this program is not intended to fund loss of revenue or income.  

Application Period 

This program will accept applications between April 9, 2025, and September 30, 2025.  

Minimum requirements for the program 

This program is open to small businesses and not-for-profit organizations that are located in the Municipality of Jasper or Jasper National Park, AND:

• Have 50 employees or less* 
• Must be currently registered and in good standing with the Alberta Registry, and had been at the time of the 2024 Alberta Wildfires
  • Note: Federally registered charities must have been in good standing with Canada Revenue Agency (CRA) at the time of the wildfires 
• Must have a Business Licence valid at the time of the 2024 Alberta Wildfires 
• Have been in operation at the time of the 2024 Alberta Wildfires 
• Be financially vulnerable as a result of the 2024 Alberta Wildfires 
• Have resumed or are intending to resume operations 
• Have a net income of less than $350,000 (calculated as revenue less expenses) * 
• Have the business be their primary source of income* 

 *Does not apply to not-for-profit organizations 
  

How to Apply?   

To apply for the program:  

1. Click on the “Apply” button.

2. Create an account on the SM Apply platform OR contact us by emailing ABSmallBizSupport@redcross.ca or by calling us at 1-833-966-4225 between 9 a.m. and 6:30 p.m. Mountain Time, Monday to Friday (closed on weekends and statutory holidays).  

Applicant Resources:   

• Applicant User Guide
• Eligible Expenses Reference Guide

Need help?   

For questions or assistance, you can reach the Canadian Red Cross by email at ABSmallBizSupport@redcross.ca or by calling us at 1-833-966-4225 between 9 a.m. and 6:30 p.m. Mountain Time, Monday to Friday (closed on weekends and statutory holidays).